Microsoft Opening Up More Ad Inventory to Programmatic

Including Outlook, Windows 8.1

Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York.

Microsoft said it is expanding its partnership with AppNexus to deliver more ads through the Microsoft Advertising Exchange and on mobile devices.

Starting Nov. 18, advertisers can buy space on Microsoft’s e-mail site Outlook.com through the exchange.

Microsoft said it developed a new ad design—versaTiles One Tile format—for the Outlook inventory that will be sold programmatically.

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