Microsoft, Look Mister Create Special Snapchat Lenses for Xbox Games Showcase

Several new titles were introduced at the event

Thanks to a Snap Camera gaming category takeover, the lenses can be used in videoconference calls Xbox/Look Mister/Snap Inc.

Microsoft’s Xbox gaming unit teamed up with augmented reality agency Look Mister to create 12 unique Snapchat lenses representing the biggest game reveals during the Xbox Games Showcase this week. David Cohen is editor of Adweek's Social Pro Daily.