To Microsoft's Yusuf Mehdi, the best way to understand technology is to play with it.
"Be a consumer of the technology. Be out there first and use it, live it," Mehdi said today, at the ANA Masters of Marketing conference in Phoenix. "Your kids are living it now. Spend time with them and see how it's going."
Mehdi, as vp of marketing and strategy, interactive entertainment at Microsoft, leads marketing efforts on Xbox. And while he used Xbox and Microsoft's Kinect platform to illustrate his presentation, he spoke more broadly about how tech will shape entertainment in the future.
Not surprisingly, Mehdi expects the home's most powerful computing machine to be connected to a TV screen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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