Publishing

Microsoft and TikTok Are an Odd Pairing That Might Just Benefit Both Companies

The computing company could become a more formidable player in advertising

tiktok and microsoft logos overlayed
A Microsoft-owned TikTok could be a force to be reckoned with.TikTok, Microsoft
By Scott Nover

August 19, 2020

There is no obvious new owner for TikTok, a video sharing app that captured the attention of the nation—most recently, President Donald Trump—during the Covid-19 pandemic.

Scott Nover

Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

Cracking the Code to Reach Professional Audiences

By Mediaocean

How Pharma Marketing Can Ride the Audio Wave Into Modern Times

By Lee Ann Longinotti

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}