How to Find an Influencer Who’s Actually Influential

Finding Mirco-influencersSocial media has quickly become one of the most powerful marketing tools available to brands looking to directly reach consumer audiences. Celebrities in particular have taken a liking to social media, displaying their glamorous lifestyles and gaining millions of followers on platforms like Instagram and Twitter – with many beginning to do product endorsements or promote brands along the way. These celebrities generally appeal to a wider variety of people, which is why their follower rates are so high. But for brands looking to market products or services to niche markets through influencer marketing campaigns, there is a better choice: micro-influencers.