How to Find an Influencer Who’s Actually Influential

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Social media has quickly become one of the most powerful marketing tools available to brands looking to directly reach consumer audiences. Celebrities in particular have taken a liking to social media, displaying their glamorous lifestyles and gaining millions of followers on platforms like Instagram and Twitter – with many beginning to do product endorsements or promote brands along the way. These celebrities generally appeal to a wider variety of people, which is why their follower rates are so high.

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