Michael Kors' First Instagram Ad Gets Instant Complaints
High-end watch promo puzzles users
The first brand to run an Instagram ad is Michael Kors, which rolled out a promo for a high-end watch late this morning. And so far, users who are taking the time to comment do not appear to be fans—more on that in a bit.
An Instagram spokesperson said the retailer's appearance represented "a kickoff" for other paid brand appearances on the social-photos platform, but wouldn't disclose additional campaign plans. Other expected advertisers in the near term include adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, PayPal and Starwood.
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