Michael Kors Bet Big on Instagram Marquee Ads, and It's Paying Off

Longer-form videos had strong recall in several countries

It's been two months since Michael Kors became the first brand to test Instagram's new Marquee video ads, which it used to debut its Jet Set 6 Collection. And according to the New York-based fashion brand, tactic is paying off for the new line of shoes.

In a blog post today, Instagram said the campaign increased awareness and ad recall across four countries in which the ads ran. The videos featured American model Lily Aldridge walking, shopping, eating and cycling around Paris to showcase the various shoes and their versatility.

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