Michael Kors’ Huge ‘Likes’ Tally Provides Flipside to Rocky Instagram Ads Debut

First advertiser on the platform has a lot to dissect

The debut of Instagram ads today seems like an emerging social media case study in the power of the consumer voice—in this case, it's a battle between Instagram's low-threshold Like button versus comments that people actually type out.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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