Michael Kors' Huge 'Likes' Tally Provides Flipside to Rocky Instagram Ads Debut

First advertiser on the platform has a lot to dissect

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The debut of Instagram ads today seems like an emerging social media case study in the power of the consumer voice—in this case, it's a battle between Instagram's low-threshold Like button versus comments that people actually type out.

With Michael Kors taking the front-line lead as the first paid advertiser ever on the social-photos platform, Adweek earlier reported that the shrapnel was considerable as Instagram users were firing nasty complaints at the brand. 

That still appears to be the case, although it's probably slowed down as people around the nation begin to attend to their weekend plans.



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