Michael Jackson Tribute, Twitter Boost 2009 BET Awards
The untimely death of Michael Jackson and the resulting tribute during the 2009 BET Awards gave the event’s ratings a boost, but Twitter didn’t hurt, either.
At one point during the three-and-a-half-hour telecast Sunday night, the top 10 Twitter trending topics were all related to the event, and its feed jumped from slightly over 10,000 followers June 22 to more than 20,000 by June 25 and more than 40,000 Sunday night, AdAge.com reported.
Traffic to BET.com also doubled compared with last year’s BET Awards coverage and set BET.com
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