Bloomberg Really Doesn’t Want Trump Taking Over the Super Bowl

Former New York mayor's campaign buys up Google search ads

a screenshot of a google search result — Michael Bloomberg's campaign is looking to dominate advertising on Google. Sources: Google, Getty Images

January 31, 2020

While the field of candidates vying for the Democratic nomination remains crowded, the Super Bowl has become a contest between Michael Bloomberg and President Donald Trump. Both have huge budgets to spend on political ads and each has purchased 60 seconds of advertising during the game.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.