Michael Bloomberg Bankrolls a Huge Social Media and Text Message Effort in California

Voters in that state go to the primary polls March 3

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The campaign for Democratic presidential candidate Michael Bloomberg is taking advantage of the billionaire’s vast financial resources by paying more than 500 people in California to support his candidacy via social media posts and text messages to their friends.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in