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Some celebrities are quintessentially New York. Sinatra. Jeter. Biggie. From Central Park to Madison Square Garden, New York’s brand is strong. And the sports teams in the city have some of the most fervent fans in the world.
Andbox, a new multi-franchise esports organization backed by Sterling.VC (the owners of the New York Mets), is hoping to brings fans to esports. Next year, the New York Excelsior (NYXL) and the New York Subliners (NYSL) will be key teams in the Overwatch