While some publications are creating standalone brands meant to live and stay on various social media platforms, Mic has used those platforms as an incubator for brands it has now introduced to its digital site as brand-specific channels, with an attendant line-up of advertisers.
In addition to the introduction of brands, Mic has also updated its logo, which is now dot-less and sports a new color scheme.
Wall Street Journal’s Mike Shields reports that those seven channels, plus two additional soon-to-be launched channels, were all “born out of editorial experiments over the past two years.”
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