MeUndies Pivots Its Membership Model to Become More Exclusive for Customers

The new business strategy debuts today

The company thinks exclusive prints will be a draw for customers. MeUndies

MeUndies wants to get even more intimate with its customers as the company evolves its subscription-based model to a membership one.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.