MeUndies wants to get even more intimate with its customers as the company evolves its subscription-based model to a membership one.
After seeing significant growth over the last 11 years, the direct-to-consumer underwear company believes that by incorporating membership into its business model, it can weather any financial storm while also providing deeper “relationships” with its consumers.
“This [program] is taking a customer that’s [already] engaged with our company and further investing in the program,” said Jonathan Shokrian, founder and executive chairman of MeUndies.
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