MeUndies Pivots Its Membership Model to Become More Exclusive for Customers

The new business strategy debuts today

The company thinks exclusive prints will be a draw for customers. MeUndies

MeUndies wants to get even more intimate with its customers as the company evolves its subscription-based model to a membership one.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.