"Mertado Embedded Shopping" Lets Social Gamers Shop Within Their Games

With embedded shopping, Mertado has created a seamless experience that allows the user to stay within the application they are using while making a purchase. This integration means that Facebook and other social networks could become much more lucrative to game developers and publishers than they are already.

Mertado has just unveiled its latest social shopping experience – embedded shopping. Imagine being able to buy farm-fresh plaid shirts right from Farmville, or (more realistically) find a local daily deal while doing quizzes on Facebook during your lunch break.