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Women’s-interest publisher Meredith Corp. today launched a print magazine extension of its user-generated Allrecipes.com, deepening its commitment to the food category. The eponymous magazine will come out six times a year and have an initial rate base of 500,000.
With ad revenue shifting online, publishers generally aren’t launching big magazines these days; an exception is Hearst Magazines, which has found success spinning established TV brands into print with HGTV and Food Network magazines. Meredith is taking a similar approach with Allrecipes in that the magazine comes with built-in name recognition and popularity.