Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands.
Grocery Server was founded in 2008 as an ad platform that pulls location data from grocery stores and CPG brands into ads on publishers' websites. Meredith first started working with Grocery Server in April 2014 to plug local ads into AllRecipes.com—its hub of recipe and food content.
Here's what the ads look like: Each recipe on AllRecipes' website and mobile app has an ingredient section.
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