Meredith Agrees to Acquire Allrecipes

Deal to more than double its digital footprint

Meredith Corp. agreed to buy Allrecipes.com, paying Reader's Digest Association $175 million in a deal that more than doubles the size of its digital footprint.

As a leading site in a crowded food space, Allrecipes was a crown jewel for RDA that reportedly generated interest from a number of potential suitors, including Random House and Scripps Interactive. The selling price is almost three times what RDA paid for the user-generated recipe site in 2006.    

The parent of such mass-reach women's brands like Better Homes and Gardens and Parents, Meredith has been on a buying spree lately as it seeks to deepen its reach with its female consumers.

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