Men’s Health, Women’s Health Team Up on Relay for Relief

Fees from 48 consecutive 30-minute fitness classes will be donated to Covid-19 response, recovery

Relay for Relief kicks off Friday, May 15 at 7 a.m. ET Men's Health/Women's Health

Men’s Health and Women’s Health teamed up on Relay for Relief, which they described as “the world’s largest virtual workout relay to benefit Covid-19 response and recovery.”

Relay for Relief will feature 48 consecutive 30-minute fitness classes curated by the editors of Men’s Health and Women’s Health and the team at Mindbody, and people can register for any of these classes, with the $10 fee going to support United Way Worldwide’s Covid-19 Community Response and Recovery Fund and the global fitness community.

The two magazines began programming daily workouts via Instagram Live in March.

Mindbody said that since March, more than 7,000 studios have held their first virtual classes, with booking via the Mindbody app up 88.3% and up a whopping 1,655% via its website.

The company added that 70% of its customers are using prerecorded video, compared with 17% in 2019, and 75% are using livestream classes, up from 7%.

Relay for Relief kicks off Friday, May 15 at 7 a.m. ET. Degree is the event’s presenting sponsor and Athleta is a supporting sponsor.

Participating trainers include: Allison Felix (Olympic athlete), Angela Gargano (three-time American Ninja Warrior), Julianne Hough (KNRGY), Anna Kaiser (AKT), Maria Kelling (Tracy Anderson Method), Kaisa Keranen (KaisaFit), Brooks Laich (Open Gym), Devon Levesque (Performix House), Megan Roup (The Sculpt Society), Don Saladino (Drive 495), Ebenezer Samuel (Men’s Health fitness director) and Peter Lee Thomas (celebrity fitness trainer).

And classes will come from studios including CorePower Yoga, Exhale, Modo Yoga, Physique 57, Shred 415 and Switchplayground. David Cohen is editor of Adweek's Social Pro Daily.