Men’s Fitness Lets Readers Sample Scents

Global sales of men’s grooming products have grown an average of 6 percent per year since 2006, per Euromonitor International. To capitalize on the trend, the American Media Inc. title recently transitioned from a workout to a lifestyle title, adding content about cooking, fashion and grooming.

For its fragrance guide in next month’s issue, the magazine decided to up the service quotient with two samples courtesy of Coty: Eternity Aqua by Calvin Klein and Guess’ Guess Night.

Men’s Fitness readers are “young, stylish, body-conscious men who value looking—and smelling—good,” said David Zinczenko, AMI’s consulting editorial director.