Men Outnumber Women by Far in News Photos Posted to Facebook

Pew Research Center studied images from 17 national outlets

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

If you look at images posted to Facebook by news organizations, you are far more likely to see men than women, according to a new study from Pew Research Center.

Pew analyzed images posted (publicly) to the social network by 17 national news outlets between April 1 and June 30, 2018, using a computational method it calls machine vision to determine the genders of people who were depicted in them.

Men made up 67% of the 53,067 individuals who were identified in those photos, while women accounted for just 33%.

Pew Research Center

And in news photos that contained identifiable human faces, 53% showed exclusively men, while just 22% were women-only.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in