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The field of digital content marketing is maturing, and companies need to make sure that their content campaigns and strategies are keeping up.
Above all else, it’s important to remember that good content is good content. It doesn’t matter what kind of technology you implement: If your branded content doesn’t resonate with your targeted audience, you have failed.
Just as traditional publishing advanced decades ago, digital marketing is following the same trajectory today. The only difference is the rate at which things are changing, and the fact that many digital brands forget to be human.
It doesn’t matter if you’re writing on stone or using augmented reality to get your message across: It must be interesting and relevant to motivate a reaction from the end-user.