In recent years, marketing technology—or simply “mar tech,” in industry parlance—has gone from fledgling to flourishing, growing from a niche that once included a few hundred players to a vast universe of 5,000-plus companies. Their offerings include software for social media, email, search engine optimization, e-retail targeting, video, consumer rewards, campaign measurement and creative workflow, just to name a few. But behind all this magical cognitive content are brilliant, forward-thinking women and men who are rapidly reimagining marketing and advertising technology (since major cloud players are increasingly blurring the line), pitching a new world order where CRM and digital ads work hand in hand.

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