‘Meet the Poop Troop’ Is Down-and-Dirty Healthcare Marketing

Sometimes there are just no words. So there are poop emojis aimed at helping patients with constipation communicate their symptoms to their physicians in a clear and immediate way that will facilitate better medication compliance, thanks to the company that brought the world “The Poop Troop Emojis.”

Pharmaceutical brand Synergy’s direct-to-consumer marketing campaign about chronic idiopathic constipation (CIC) is called “Confront Constipation,” and it is meant to help as many of the 33 million Americans and 14 percent of the world’s population suffering from CIC as possible.