Meet Listory, the Latest Buzzy Newsletter Startup

A human-curated service from an unlikely source

As media organizations—and individuals—ramp up the number of newsletters they produce, thereby creating new advertising opportunities, one company wants to curate them all in one space.

Content recommendation company Outbrain founder and CEO Yaron Galai is behind a newsletter curation app called Listory, which puts a set of filters over newsletter stories to provide readers with tailored content based on criteria people select when they first use the app. (Listory will reportedly not include paywalled content.)

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