Meebo's XAuth Attempts To Challenge Facebook Connect

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Facebook might be trying to take over the Web in order to provide users with more targeted ads, but if Meebo has their way, websites will use XAuth to authenticate user login instead of Facebook Connect — also possibly with the purpose of serving up ads. The advtange for Meebo is that not only would XAuth broaden the social media user base for login authentication, but they have some big names behind them, including Google.

Since Meebo‘s web and mobile apps allow cross-IM chat, the company already has a fair bit of experience handling multiple protocols.

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