Meditation Apps Are Becoming a Source of Zen in an Overstressed World

Calm, Headspace and Mindfulness gain popularity


As stress levels rise and attention spans shrink, consumers are increasingly using technology to tap into Zen. Approximately 18 million Americans practice meditation, according to the U.S. Department of Health and Human Services, and, much like yoga, meditation apps are exploding in the marketplace.

Apps like Calm, Headspace and The Mindfulness App offer both monthly and yearly subscriptions. Meditation sessions, which can be customized by length and according to mood, are dedicated to improving physical and emotional well-being, increasing focus, managing stress and getting a better night’s sleep.

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This story first appeared in the Feb. 20, 2017, issue of Adweek magazine. Click here to subscribe.