Meditation Apps Are Becoming a Source of Zen in an Overstressed World

Calm, Headspace and Mindfulness gain popularity

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As stress levels rise and attention spans shrink, consumers are increasingly using technology to tap into Zen. Approximately 18 million Americans practice meditation, according to the U.S. Department of Health and Human Services, and, much like yoga, meditation apps are exploding in the marketplace.

This story first appeared in the Feb. 20, 2017, issue of Adweek magazine. Click here to subscribe.
@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.