B2C

Medicare Marketing: 3 Strategies to Address Acquisition Declines

Headshot of Jill Kourtis
By Jill Kourtis

If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy. It’s the only time of year that most seniors can make a change to their Medicare Advantage coverage so the noise during this timeframe has built to a crescendo.

For acquisition marketers, the stakes are high and your goals are clear. Entice eligible seniors to switch to your plan during the Annual Enrollment Period (AEP).

But

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Jill Kourtis

Jill Kourtis

Jill’s career spans 25+ years with experience in performance marketing, communications, advertising, branding and creative development. She has a track record of success in building business for national brands like Netflix, Carnival Cruise Lines, AT&T and Hyatt, as well as regional healthcare accounts such as Highmark, and Emblem Health. She has earned a reputation as a strong agency leader based on her proven ability to develop relationships and drive innovation. Proud wife, mother, sister, and daughter, Jill believes passionately in giving back and has served executive leadership roles on the Board of Directors for Family Law CASA of King County.

Recommended articles