Companies who use MediaMath’s TerminalOne programmatic ad buying service can now use their data to leverage the power of Twitter.
MediaMath's Twitter Tailored Audience app will allow brands to input their online, mobile and CRM data to make programmatic Promoted Tweets and Promoted Accounts buys. Advertisers can find people who may have interacted with their web or mobile properties and then retarget them on the social network.
"With the proliferation of channels and growing number of devices used by any one consumer, advertisers are increasingly seeking an efficient central operating system to manage all of their multi-channel advertising strategies and activate their data to grow their marketing ROI," said Chris Victory, vp of global business development at MediaMath.
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