Ad Industry Needs to Figure Out ‘What the Hell’ to Do With Data

Michael Kassan talks about what's beyond 5G

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The Consumer Electronics Show is many things to many people. For Michael Kassan, founder, chairman and CEO of MediaLink, it’s a chance to see what’s coming down the pike for his clients, but also the opportunity to rub elbows with industry elite. To wit, he’ll sit down with Unilever CEO Alan Jope and Salesforce chairman and co-CEO Mark Benioff to talk about how the CPG giant and tech company navigate societal and environmental issues.

After attending the conference for three decades, he’s seen some things.



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