Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings.
Charlie Fiordalis, managing director of digital at Media Storm, said that one of the most difficult problems with online video ads is targeting the campaign to reflect viewer location. Eyeview focuses on these location-based techniques and deciphers not only where the person is, but also local trends and the user's audience demographic.
Last year, the companies had worked together on about 20 video advertising campaigns—including DaVinci’s Demons, Teen Wolf and Rectify—that included a call to action.
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