Media Organizations Are Developing Products Faster Than Ever During Pandemic

Publishers are getting new offerings to readers and advertisers in days, not weeks

a collage of publisher mastheads

Key insights:

Covid-19 has forced the media industry to reconsider time. Specifically, how much time it takes to build, test and collect data before releasing a new product for readers and advertisers.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.