@Media & Money: The Keys to Successful Paid Content

Paid content models will emerge, but publishers need to figure out how to target the right content to the right audience over the right platform.
 
That was the takeaway from “Where Do We Go from Here?,” a panel that took place Nov. 12 at Media and Money, a two-day conference sponsored by Dow Jones and Nielsen, Mediaweek’s parent company.
 
“We can’t survive as a media industry if everything gets down to free,” said Herb Scannell, executive chairman and co-founder of Next New Networks.
 
Among