Media Mergers Aren’t New. So Why Are Publishers Consolidating Now?

Companies came together in the '90s for different reasons than today

a colorful pyramid being built piece by piece
Media conglomerates are being constructed out of media brands. Getty Images

Perhaps it was promising, years ago, to see the media industry booming thanks to investments by venture capital-backed funders and large media conglomerates hoping to cash in early on promising new digital media titles.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.