A List Professional Speaks: Alan Zamchick

Target Marketing took some time to chat with Alan Zamchick, vice preisdent of list management for Media Horizons Management about how he entered the list business, who his mentors were, what challenges he has faced in the industry and more.

Target Marketing: How did you first get into the list business—and why?
Alan Zamchick: Peter Muzzy—who in February 1978 was the newly named direct mail manager at Unity Buying Service—asked me if I knew what a mailing house was and I replied: “Sir Speedy!” Right then and there he knew I was as green as the grass in a field and hired me on the spot to be his wingman.

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