Media Execs Agree on the Need for Better Measurement for Fragmented Audiences

4 pain points on advertising and attribution

As media executives at CES gathered in hotel suites to broker potential deals in the months to come this year, Adweek caught up with some of them about pain points they have with the advertising industry, and the very deals they were trying to make during the world’s largest tech conference.

These interviews have been edited and condensed for clarity.

M. Scott Havens, global head of digital and media distribution at Bloomberg Media

The issue of third party [data].

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