Media Execs Agree on the Need for Better Measurement for Fragmented Audiences

4 pain points on advertising and attribution

The media industry wants better measurement.
The media industry wants better measurement. Getty Images

As media executives at CES gathered in hotel suites to broker potential deals in the months to come this year, Adweek caught up with some of them about pain points they have with the advertising industry, and the very deals they were trying to make during the world’s largest tech conference.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.