Media Buyers Fear a Picked-Over Gannett if Digital First Media’s Hostile Bid Succeeds

'There will be less to buy or less opportunity for them to monetize the content they’ve got'

Media buyers are concerned about Gannett's fate if Digital First Media's $1.36 billion bid is successful. Illustration: Dianna McDougall; Source: Getty Images

The future of local journalism, and the fate of the reporters telling those stories, is so worrisome if Digital First Media’s hostile bid for Gannett goes through, media buyers are concerned about what might remain once the dust settles.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.