Media Buyers Are Cautiously Optimistic About the Latest Run of Media Company Mergers

It's not all about the scale

Illustration shows people putting puzzle pieces together.
Media buyers are intrigued by the proposed mergers. Getty Images

Within days of one another, three pairs of media companies announced that they would be joining forces. The pairings include Vox Media and New York Media, Vice Media and Refinery29 and Group Nine and PopSugar.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.