McDonald’s Played a Game of ‘Shark Tank’ at SXSW, and Here’s the Winner

Would a mobile app prevail or a print-leaning startup?

Much has already been made about McDonald's sponsorship of this week's South by Southwest Interactive. And regardless of whether you think the brand should be here, there's little doubt that the festival attracts a slew of startups that McDonald's wants to work with to revamp its image.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.