McDonald’s in Saudi Arabia has found a clever workaround to promote the brand throughout the Islamic holy month of Ramadan, during which Muslims fast between dawn and sunset, breaking their fast after sunset at the Iftar evening meal.
The advertising of food during this time is not allowed, so Leo Burnett Saudi Arabia has created the Iftar Sand Clock, a virtual, live hourglass that counts down the time until Iftar each day when McDonald’s items are available to be sold again.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in