Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
McDonald’s in Saudi Arabia has found a clever workaround to promote the brand throughout the Islamic holy month of Ramadan, during which Muslims fast between dawn and sunset, breaking their fast after sunset at the Iftar evening meal.
The advertising of food during this time is not allowed, so Leo Burnett Saudi Arabia has created the Iftar Sand Clock, a virtual, live hourglass that counts down the time until Iftar each day when McDonald’s items are available to be sold again.