McDonald's Created a Live, Virtual Ramadan Hourglass to Show When It's OK to Break Fast

Leo Burnett Saudi Arabia helps counts down the hours to Iftar


McDonald’s in Saudi Arabia has found a clever workaround to promote the brand throughout the Islamic holy month of Ramadan, during which Muslims fast between dawn and sunset, breaking their fast after sunset at the Iftar evening meal.

The advertising of food during this time is not allowed, so Leo Burnett Saudi Arabia has created the Iftar Sand Clock, a virtual, live hourglass that counts down the time until Iftar each day when McDonald’s items are available to be sold again.

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