McDonald’s Created a Live, Virtual Ramadan Hourglass to Show When It’s OK to Break Fast

Leo Burnett Saudi Arabia helps counts down the hours to Iftar

Image of three McDonald's hourglasses
Ramadan campaign for McDonald's Saudi Arabia counts down the time until iftar, when Muslims break their fast. Leo Burnett Saudi Arabia

McDonald’s in Saudi Arabia has found a clever workaround to promote the brand throughout the Islamic holy month of Ramadan, during which Muslims fast between dawn and sunset, breaking their fast after sunset at the Iftar evening meal.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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