McDonald’s, Coca-Cola Are the First Brand Partners for Snapchat Scan

Scanning their logos unlocks branded augmented reality lenses

snapchat's lens studio feature pointed at coca-cola and mcdonald's logos
McDonald’s and Coca-Cola have access to some exclusive features as early partners. McDonald’s/Coca-Cola/Snapchat

McDonald’s and Coca-Cola are the first brand partners for Snapchat’s Scan camera search technology. David Cohen is editor of Adweek's Social Pro Daily.