McDonald's $80,000 Twitter Ad Spend That Failed

Yet another Twitter ad purchase has gone awry for mega-fast food chain McDonald’s. Today the company purchased two promoted trends: #ANewMcDFavorite and #LoveMcDsSmoothies. The hashtags themselves appear pretty innocuous, and they’re promoting a new fun, summer smoothie. However, the Twitterverse wasn’t so happy to hear from everyone’s favorite yellow arches, and the backlash makes me wonder whether the $80,000+ ad spend was worth it.

Earlier today, #ANewMcDFavorite was trending on Twitter, and folks weren’t too happy about it. The purpose of the campaign was likely to get people talking about the new McDonald’s smoothie, but not with negativity. Check out some of the tweets below for a sample (a very representative one) of the reaction this campaign received: