McCann Wins Back Coke in China

Lost brand to Leo Burnett in 2007

McCann has won back creative duties for brand Coke in China, taking over from Leo Burnett, which picked up the business and key executives from the Interpublic agency in 2007, according to Campaign Asia-Pacific.

Not affected by the switch are Burnett's Publicis Groupe corporate siblings BBH and Saatchi, which handle Coca-Cola brands Sprite and Minute Maid, respectively, as well as WPP’s Ogilvy, with oversight of Fanta, sources told Campaign.

McCann declined comment, referring calls to Coca-Cola.

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