Mazda Is Helping National Geographic Find Its Next Photographer

The competition starts on the @natgeoyourshot Instagram account

Entries will be accepted starting Tuesday and running through Nov. 18 National Geographic/Mazda

National Geographic teamed up with Mazda on a competition to find the next photographer for the science, adventure and exploration content publisher.

Entries will be accepted starting Tuesday and running through Nov. 18, and the two companies said interested parties should follow @natgeoyourshot on Instagram and visit this site.

Budding Nat Geo shutterbugs can go to @natgeoyourshot and share their photos that tell their most unique, uplifting stories and make them feel alive.

Nat Geo and Mazda will then select three finalists to compete in a series of challenges. They will be sent on expeditions “to capture stories leveraging Mazda’s brand values of challenger spirit, ingenuity and passion for uplifting others,” the two companies said in a release, and they will be mentored by Nat Geo photographer David Guttenfelder and Mazda brand experts.

The winner will be announced during the first half of 2020, after which he or she will receive their first editorial assignment from Nat Geo, with their original work to be published on its digital platforms. The culmination of the competition will be a 44-minute special on the publisher’s cable network.

The two companies said the competition will benefit from cross-platform promotion across Nat Geo’s social and digital properties, potentially reaching over 225 million U.S. fans and followers and tallying over 3.5 billion total content views.

National Geographic/Mazda

National Geographic Partners senior vice president of partnerships John Campbell said in a release, “National Geographic is an organization rich with powerful storytellers, and for over 130 years, we’ve connected audiences to worlds and cultures they’d otherwise never see. With Mazda’s help, we’re empowering the next generation of visual storytellers to hone their craft.”

And Mazda North American Operations chief marketing officer Dino Bernacchi added, “Mazda has a unique approach to developing vehicles akin to a photographer’s devotion to capture a moment that tells a profoundly inspirational story. Our designers and engineers are more like artisans, who seek mastery of their skills. They diligently transfer their passion, energy and knowledge into each project to create a vehicle that evokes a feeling.” David Cohen is editor of Adweek's Social Pro Daily.