Mass media holding company Gannett announced today that it has created a new executive leadership role, chief marketing and strategy officer, to lead the organization’s direct-to-consumer and business-to-business endeavors as it transforms into a subscription-led content generator.
Mayur Gupta, former CMO of Freshly and vp of growth and marketing at Spotify, has been appointed Gannett’s first CMSO. In this position, Gupta will not only continue Gannett’s mission to build trusted local communities as it continuously evolves in a digital economy, but he will also lead the company’s marketing and growth functions.
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