Maxim Sale Is in Big Trouble

Darden Media Group had multiplatform plans for laddie brand


Alpha Media Group’s sale of Maxim appears to be headed for the rocks, knowledgeable sources told Adweek.

Cerberus Capital Management-controlled Alpha officially put the laddie magazine on the market in March. In September, it announced that it had found a buyer in Darden Media Group, a new company headed by retired UPS svp Calvin Darden. The deal was expected to close in the third quarter or early fourth quarter, but that deadline has come and gone, and the sources said they've been told the deal is off.

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