'Maxim' Reduces Rate Base, Frequency for 2013

Laddie mag's ads, circ have been slipping

Maxim magazine, the lone survivor of Alpha Media’s laddie mag boom-and-bust (Stuff and Blender folded in 2007 and 2009, respectively), is shrinking its rate base, continuing a trend among big-circulation magazines like Playboy, Reader's Digest and Newsweek.