The Lego Model: How to Build Your Social Brand
It seems to me that there is one universal truth in this world: Everyone loves, has loved or is nostalgic for Lego.
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It seems to me that there is one universal truth in this world: Everyone loves, has loved or is nostalgic for Lego. From the incredible success of The Lego Movie, to the product enjoying decades of success, not to mention the successful video games in a variety of genres, Lego may now be more relevant than at any point since it launched in 1949–a fact supported by Brand Finance naming Lego the world’s most powerful brand in 2015.
In 2016, you don’t have a hope or a prayer of being the most powerful anything without an incredible online marketing campaign behind you.