Brands, Listen Up: Influencers Striking a Pose is the New Normal

Opinion: It’s interesting to take note of how influencers and brands have evolved working together over the past decade

As industry tentpole events, like New York Fashion Week, come and go in a flash, it’s interesting to take note of how influencers and brands have evolved working together over the past decade.

Last year, it was reported that 49 percent of people say they rely on recommendations from influencers when making purchase decisions. So it’s no surprise that the rise of influencer marketing has exploded and affected the fashion industry in a pivotal way.

During last year’s New York Fashion Week, it was reported that 427,000 images were shared, generating more than 113 million social engagements.

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